ELIAS JADE NOT AFRAID
Apsaalooké
THE ELIAS JADE NOT AFRAID COLLECTION
Introducing the stunning Elias Jade Not Afraid collection for Spring ‘26. Elias is an award-winning Apsaalooké artist from the Crow Nation in Lodge Grass, Montana, best known for his traditional and contemporary beadwork.
Rooted in tradition and designed for today, this collection brings powerful storytelling to every detail. Inspired by generations of Crow beadwork, tulip and thistle motifs bloom across each style—symbols of love, family, and a deep connection to his roots. These designs carry generations of knowledge and identity, honouring the past while moving forward in a modern way.
Meet the Featured Artist
ELIAS JADE NOT AFRAID
Elias Jade Not Afraid is a member of the Crow Nation in Lodge Grass, Montana. He is a self-taught bead artist who began with the two-needle appliqué technique at the age of 12. He later expanded his skills by learning other beading techniques throughout high school. In 2016, he participated in his first art market—the Santa Fe Indian Market—and has attended every year since, selling out each time. His work is part of the permanent collections at the Smithsonian and The Metropolitan Museum of Art. Elias has collaborated with brands such as Crate & Barrel, Wells Fargo Bank, and Manitobah. His art has also appeared in InStyle Magazine, Native American Art, Metalsmith, Uppercase Canada, and both American Vogue and British Vogue.
ejnotafraid.com
"The tulip and thistle floral bouquet is one of my favourite beadwork designs. It’s a style that has long been used by my tribe and continues today. These florals keep us rooted to where we come from while honouring the responsibility we carry to create for future generations."